How Bondigame increased app revenue by 30% using Easy Monetization

Bondigame is a mobile development studio with experience in game production and a current focus on utility apps, including services that support online privacy and security. The studio’s primary app is designed for Android, targeted at users in Russia, and monetized through in-app ads.

The goal was to find the most effective way to monetize Bondigame’s app. Initially, the team managed monetization independently by integrating a single ad network. Later, they adopted a mediation solution involving several networks.

After learning about Easy Monetization from professional communities and colleagues, the team submitted a request for onboarding. Easy Monetization’s monetization manager reached out shortly thereafter and proposed running an A/B test to directly compare Easy Monetization against the existing setup.

So, they started with a test. Bondigame split up its app audience evenly: one group was served ads via their current mediation platform, while the other used Easy Monetization.

The integration process was completed in under a week. According to Bondigame’s team, the technical setup was straightforward and well-documented, and all questions were addressed promptly by the support team.

Easy Monetization is a hassle-free solution for earning more with your app. Its experts take care of ad monetization, ensuring that your app generates increasingly more revenue through advertising worldwide.

Within two weeks, results from the test were clear. The portion of users monetized through Easy Monetization delivered 30% higher revenue. Crucially, user retention remained unchanged, indicating that ad quality and user experience had not been negatively affected.

The increase in revenue was attributed to:

• Inclusion of additional ad networks not previously connected
• Optimized waterfall thresholds across key networks
• Introduction of interstitial formats better suited to utility apps, implemented following an audit by the Easy Monetization team