Easy Monetization is a managed ad monetization service built on Yandex mediation technology that helps apps grow ad revenue without operational overhead. We handle monetization setup, optimization, reporting, and payouts, while giving you full visibility into performance and control over your product, UX, and ad quality.
Easy Monetization connects apps to 16 ad networks and 200+ demand sources and is already used by 1,500+ apps worldwide.
Easy Monetization helps teams scale ad revenue without managing multiple networks, reporting systems, and monetization operations internally.

Before launch, our experts evaluate your app, audience, geographies, and existing monetization setup to identify the most effective strategy. Depending on your needs, we may connect additional demand sources, adjust monetization settings, or remove underperforming partners.
After launch, we continuously monitor performance and optimize your setup over time, testing strategies, evaluating demand sources, and identifying new revenue opportunities.
Our goal is simple: help your app maximize monetization potential while maintaining a positive user experience.

Once you get started, we’ll guide you through every step of onboarding, integration, testing, and launch. You’ll receive all the necessary setup instructions, technical requirements, and documentation tailored to your app.
We also provide detailed SDK integration guides in our Help Center. However, integration is completed together with your manager to account for your app’s specific setup, monetization goals, and technical requirements.

Our team will guide you through onboarding, integration, testing, and launch, providing all the necessary instructions and technical documentation tailored to your app. You can also contact our support team via email, WhatsApp, Telegram, or the Partner Interface chat for operational and technical assistance.
Detailed SDK integration guides and technical documentation are available in our Help Center for iOS, Android, Unity, Flutter, and React Native.

Depending on the region and operating system, Easy Monetization supports integration with the following ad networks:

• Yandex Advertising Network
• AppLovin
• Google AdMob
• Liftoff
• Mintegral
• ironSource
• BIGO Ads
• Chartboost
• Digital Turbine
• InMobi
• Pangle
• Start.io
• Unity Ads
• VK Ads
• zMaticoo
• Google Ad Manager

These ad networks provide access to more than 200 demand-side platforms (DSPs).

The list above includes our most commonly used integrations, but it is not exhaustive. If you have a specific ad network in mind, let us know. Depending on your requirements and technical feasibility, we may be able to support it through a custom monetization setup or recommend the best alternative for your app.

Easy Monetization works with all app categories — from games to utilities — and is currently compatible with apps published on the App Store, Google Play, RuStore, Xiaomi GetApps, and Huawei AppGallery. Tell us more about your app — we’ll get in touch with the next steps.

Easy Monetization supports app monetization across multiple geographies and can help you monetize users worldwide. We select demand sources and ad networks based on your target markets, audience, and monetization goals.
Russia is also one of the world’s largest mobile app markets, ranking among the global Top 7 for mobile game downloads and offering significant monetization opportunities for international publishers.

Easy Monetization aggregates revenue from all connected ad networks and sends a single monthly payout to your bank account.
Revenue for the current month is paid within 20 business days of the following month.

You only need to pass the minimum threshold for all connected networks combined — no need to reach separate thresholds for each network.
Depending on the currency, that minimum payout threshold is as follows:

• $150
• €100
• ₽3,000

Easy Monetization provides unified reporting across connected demand sources. You can track revenue, eCPM, fill rate, and network contribution in one interface.

Easy Monetization charges a 10% service fee from the ad revenue generated through the platform. Your payouts are transferred with the commission already deducted.